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Projects

Brand Identity and Strategy
- Brand positioning, value proposition, differentiation
- Naming, visual and verbal identity
- Customer journey (CX), UX principles, content architecture

Market Research and Analytics
- Market size, segmentation, competition, pricing
- Customer insights (survey, interview, data)
- North Star & KPI framework, dashboard design

E-commerce and Retail Growth
- Channel strategy (retail, e-commerce, marketplace, B2B)
- CRO, campaign & content calendar
- CRM, automation, and personalization

Operational Efficiency
-Process mapping and bottleneck analysis
-Cost, supply, and inventory optimization
-Technology selection, integration, and training
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